CONCEPT :
SKINCARE-GRADE INGREDIENTS
BEAUTIFUL HAIR STARTS WITH A HEALTHY SCALP. OUR PRODUCTS ARE DESIGNED TO NOT ONLY MAKE YOUR HAIR LOOK GREAT + IMPROVE THE TEXTURE, BUT TO GO DEEPER— REDUCING INFLAMMATION, PROMOTING CELLULAR TURNOVER, BALANCING OIL PRODUCTION, AND ENCOURAGING HAIR GROWTH.
CONSCIOUS INNOVATION
EACH PRODUCT IS CONCEPTUALIZED AND CREATED BY US IN THE STUDIO. IN ORDER FOR A PRODUCT TO BECOME A PART OF THE COLLECTION, IT HAS TO NOT ONLY PERFORM EXCEPTIONALLY WELL FOR BOTH STYLISTS AND CONSUMERS, BUT IT ALSO HAS TO ADDRESS A NEED THAT ISN’T BEING MET.
AROMACHOLOGY
UNIQUELY ADDICTIVE FRAGRANCES CREATED IN-HOUSE. OUR FRAGRANCES ARE SPECIFICALLY DESIGNED TO AWAKEN THE SENSES AND EVOKE PLEASANT FEELINGS + EMOTIONS: RELAXATION, AROUSAL, SENSUALITY, HAPPINESS + AN OVERALL SENSE OF WELL-BEING.